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Case study · 2024
OneSuite v4 Site Migration
Three months. Thirty-eight pages. Zero search-ranking damage. A migration that finally explained what the product does.
- Role
- Content Strategist · SEO Lead · QA Reviewer
- Timeline
- 3 months
- Client
- OneSuite (B2B SaaS — anonymized framing available)
- Year
- 2024
The challenge
Migrate from a legacy stack to a modern site without breaking six months of SEO progress, customer-facing landing pages, or shipping with messaging that didn't match the redesigned product. The previous site looked tidy. It wasn't telling the truth about what the product actually did.
What I did
- 01Full content audit across 38 pages — every headline, every CTA, every comparison table cross-referenced against the live product.
- 02Built a 1:1 SEO preservation map. Every legacy URL mapped to a destination, with redirect rules drafted before a single page was deleted.
- 03Reviewed every landing page for accessibility — including catching myself almost flagging an intentionally correct alt="" aria-hidden="true" pattern. WCAG is full of these traps and you only learn by working through them.
- 04Pre-launch QA on 50+ user flows across desktop, tablet, and mobile (375px, 768px, 1024px, 1440px).
- 05Caught two pre-launch issues nobody else had: a horizontal scrollbar in testimonial cards on mobile, and a missing hamburger menu on /pricing/ at 375px specifically.
“The new site actually explains what we do now.”
Outcome
- Zero downtime migration.
- Zero major bugs reported in the first 48 hours.
- Search rankings maintained — no measurable drop on top 20 keywords.
- Customer feedback: "The new site actually explains what we do now."
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